Re: Advertising poll.
Posted: Wed Jan 30, 2013 6:08 pm
Steve I've had a couple of queries about that & I did find a very good explaination about how it works but I've lost the link to it.
I'll find it again & post it.
It'd take me a 1,000 words or more to try to explain it.
In very simple terms, people (businesses) bid to have their ads shown on a website.
The highest bidder gets the better positions and has their ads displayed more often.
eg. someone may be prepared to pay 50c each time someone clicks on the ad and to pay 55c for each 1,000 times the ad is just displayed on someones computer. (yours?)
Now out of that money (bid), Google may take 55% and the person (us?) with the ads on their website get the rest.
The more popular the website is the higher the bid & therefore higher returns.
I'll find it again & post it.
It'd take me a 1,000 words or more to try to explain it.
In very simple terms, people (businesses) bid to have their ads shown on a website.
The highest bidder gets the better positions and has their ads displayed more often.
eg. someone may be prepared to pay 50c each time someone clicks on the ad and to pay 55c for each 1,000 times the ad is just displayed on someones computer. (yours?)
Now out of that money (bid), Google may take 55% and the person (us?) with the ads on their website get the rest.
The more popular the website is the higher the bid & therefore higher returns.
