Smaller rural/outback shops have had limited supplies, probably due to lower turnover.
When I noticed the lack of availability locally, I stocked up on our last outback foray.
The one on the left is the last of that batch.
It’s now back on local supermarket shelves — but the new ones (on the right) are 33.3% SMALLER!!!
To add insult to injury, they are 20c dearer than the old ones!
I suspect the marketing smartar$es at PharmaCare Laboratories figured that their Loyal Customers would run out, try some others, and gratefully welcome the return of their favourite product no matter what.
The strategy worked. Although I’m not happy about the shrinkflation. BTW. The back label no longer proclaims “Proudly Australian owned and made.” Or that it contains Rosemary extract.
Although it still smells the same, I’m guessing the natural Rosemary extract has been replaced by a synthetic (read: ‘cheaper’) equivalent.